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Viral Stories: A Deep Dive into the Psychology of Shareable Content

Jermaine Powell

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Published in Viral: Stories Emily Mitchell

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Viral: Stories

by Emily Mitchell

4.4 out of 5

Language	:	English
File size	:	783 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	208 pages

By Emily Mitchell

In the age of social media, it's more important than ever to understand what makes stories go viral. Why do some stories spread like wildfire, while others fall flat? What are the factors that make a story compelling, shareable, and memorable?

In her book Viral Stories, Emily Mitchell explores the psychology of shareable content. She draws on insights from psychology, marketing, and social media to provide a comprehensive understanding of what makes stories go viral.

Mitchell identifies six key factors that contribute to virality:

1. Emotion

Stories that evoke strong emotions are more likely to be shared. This is because emotions are contagious. When we experience an emotion, we are more likely to share it with others.

2. Surprise

Stories that are surprising are more likely to be shared. This is because surprise grabs our attention and makes us want to learn more.

3. Suspense

Stories that create suspense are more likely to be shared. This is because suspense keeps us engaged and makes us want to see what happens next.

4. Relatability

Stories that are relatable are more likely to be shared. This is because we are more likely to share stories that we can connect with on a personal level.

5. Actionability

Stories that provide actionable advice are more likely to be shared. This is because people are more likely to share stories that they can use to improve their lives.

6. Social currency

Stories that make us look good in front of others are more likely to be shared. This is because we want to share stories that make us look smart, funny, or informed.

Mitchell also provides tips on how to create content that is more likely to be shared. She recommends using strong visuals, writing compelling headlines, and promoting your content on social media.

Viral Stories is a must-read for anyone who wants to understand the psychology of shareable content. Mitchell provides insights into why certain stories go viral while others don't. She also provides tips on how to create content that is more likely to be shared.

Free Download Your Copy Today!

Viral Stories is available in hardcover, paperback, and ebook. You can Free Download your copy today from Our Book Library, Barnes & Noble, or your favorite bookstore.

Viral: Stories

by Emily Mitchell

4.4 out of 5